“Here's the thing about Beth: if you give her the business case and what you are trying to accomplish, she will run with that and make it sparkle. 

A large conference in which our client was hosting a booth with individual meeting spaces needed a complete brand treatment. We gamed out competitor branding, what their imagery and tone were likely to be, and where they were located on the floor plan.

Then, we worked with Beth to take our brand guidelines, pull out the stand-out pieces of the brand versus our competitors, and deliver a cohesive message that felt exciting for our client AND their target audience.

The result? Rave reviews from conference attendees—and therefore our client. More visitors to the booth, and more contacts made for sales to follow up on. ”

— Hanna Lamb, Advisor to B2B Executive Teams