What Colleagues and Clients Say About Working with Beth Paulsen
Working with BethFrom brand refreshes to bottom-of-funnel design, strategic, results-driven design moves B2B SaaS businesses forward.
Beth specializes in simplifying complex challenges, increasing adoption, and turning every touchpoint into a measurable pipeline-driving asset, always in close collaboration with clients, partners, and teams. Hear directly from the collaborators who make these outcomes possible.
“She doesn't take a brief and regurgitate the same layout you've seen a thousand times.”
“After my first project with Beth, I assumed she’d studied instructional design because that’s the end result she delivers. She doesn’t take a brief and regurgitate the same layout you’ve seen a thousand times.
She thinks deeply about user intent, how each asset fits inside the customer journey, and how to create visuals that facilitate actual comprehension and changed behavior.
In 13 years of working closely with designers every day, she’s one of my all-time favorites to partner with.”
“We brought on more customers, secured larger contracts, and saw engagement increase in especially stagnant products and features.”
“Beth helped us communicate highly complex, abstract concepts to individuals with a wide range of competencies.
Our products had been underutilized and underappreciated due to a lack of awareness, education, and creativity among customers, but her work broke down barriers across the business.
We brought on more customers, secured larger contracts, and saw engagement increase in especially stagnant products and features.
Visual design is often the final deliverable, but Beth goes much deeper, backing up to understand the core problem and using a holistic design process to deliver results that go far beyond visual appeal.”
“Beth enables clients to test bold, fresh creative that breathes life into their brands.”
“Beth provides a wide range of eye-catching, scroll-stopping ad creative, giving our paid ad specialists the flexibility to test new creative+copy pairings and optimize performance.
Beth enables clients to test bold, fresh creative that breathes life into their brands. From punchy and bold to sleek and finessed, her design range is unmatched.
She’s enthusiastic about new challenges, flexible under tight timelines, thorough with details others often miss, and quick to master new tech platforms—a rare combination in a designer.”
“We quickly reached a point where we trusted her to navigate the most difficult design decisions and circle back to stakeholders when she needed additional input.”
“Beth brought our entire team—executives included—along on the design journey. She made complex ideas easy to understand, built trust quickly, and turned what could’ve been a painstaking process into an effortless one.
We quickly reached a point where we trusted her to navigate the most difficult design decisions and circle back to stakeholders when she needed additional input.
She often solved problems before we even realized they existed. A true 5-star designer and stakeholder manager, I’d trust her with any design challenge.”
“Beth doesn't overcomplicate. Ever. Instead, she iterates.”
“The difference here was really the ideation and simplicity: Beth doesn’t overcomplicate. Ever. Instead, she iterates.
She’ll try something, and if it doesn’t work, it’s never really that far off. But better to react to something than speak in hypotheticals, which is a game you can get stuck in with designers for a long time.
Her business acumen and interest in the problem our clients are trying to solve is notable and very different from many. And she will never bring you what everyone else is doing—especially if you say “let’s shake it up!”
My absolute favorite part about working with Beth, though? She shares my excitement in trying something new, getting creative, and delivering excellent work. She’ll be there by my side to the end, and that is something truly special!”
“Being introduced to Beth was the best thing to happen to my professional portfolio.”
“Before Beth, missed deadlines and broken communication made projects a nightmare.
In the world of independent contractors, reliability and timeliness are harder to find than you’d think—and when they slip, it creates stress for everyone involved, especially the client. Being introduced to Beth was the best thing to happen to my professional portfolio.
She tackles any project, delivers excellent work, meets deadlines (often ahead of schedule), and stands through the thick-and-thin. My clients and I would have been lost without her!”
Get in Touch
Ready to see how Beth Paulsen’s strategic, conversion-focused design can drive adoption, accelerate pipeline, and turn every touchpoint into a revenue-generating asset for your B2B SaaS business?
Get in touch today to explore how her collaborative approach to brand, product, and sales design can help your team move faster, simplify complex challenges, and achieve measurable growth.