Conversion-Focused Brand Design for B2B SaaS
Shorten sales cycles, boost adoption, and turn every touchpoint into a revenue-driving asset.
Strategic Brand Refreshes & Sales Enablement Design for Tech Companies
From one-pagers to full rebrands, Paulsen Studio creates high-impact, outcome-driven design that aligns every touchpoint with business goals and makes decision-making faster for executives.
Strategic Design Support
When freelancers fall short and a full-blown agency isn’t the right fit, you need a design partner who just gets it.
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Design that drives conversion
Test fresh ideas with confidence. When every visual touchpoint is built for conversion, your brand becomes a tool for pipeline growth, sales enablement, and real business impact.
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Brand systems that scale
Breathe easier, knowing everything is covered–from quick turnaround social posts to the full scale rebrand you’ve been dying to launch.
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Collaboration that builds buy-in
Feel the shift in the room when collaboration actually works. Get feedback that flows, faster decisions, and more time spent on strategy, not creative wrangling.
Conversion-Focused Design for B2B SaaS and Startup Teams
Beth Paulsen’s work transforms complex ideas into clear, scalable visuals, from brand identity to sales and marketing materials, so SaaS teams can drive pipeline, boost adoption, and turn design into a growth engine.
Conversion Design Packages
Built to plug into your existing strategy and move fast, without sacrificing quality. From product launches to brand refreshes, you’ll get clean, on-brand visuals that turn design into a true growth driver.
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Content Design That Converts
Unlock ROI from your content strategy.
Whether you’re launching net-new assets or refreshing what’s underperforming, this package turns ebooks, webinars, and case studies into visuals that convert, and content that actually supports pipeline growth.
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Event Design for B2B SaaS
Make your next event impossible to ignore.
From tradeshows to SKOs and product launches, this package delivers everything you need to show up strong: environmental graphics, digital campaigns, and sales collateral that drive engagement before, during, and after the event.
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Strategic Rebrand Packages
Build a brand that scales with you.
Whether you’re modernizing a legacy look or rolling out a full rebrand, this package ensures every visual touchpoint aligns, performs, and reflects the business you’re growing into. Consistent, strategic design, ready to flex across every channel.
What People Are Saying
“The brands Beth helped me to create delivered a real POV that was different and memorable in a sea of boring B2B brands.”
Lindsay Gerspach, SVP Marketing, Ideon“Beth's design work accelerated the company's growth.
With a visual identity that finally matched the capability of our products, we grew faster than ever before.
Sales cycles shortened, leads increased and win rate improved.”
Brett Ryan, Director of Marketing, LabStats
“Beth makes design feel simple and collaborative…
She doesn’t overcomplicate. Ever. Instead, she iterates quickly, listens closely, and brings ideas to life without getting stuck in hypotheticals.
Her business acumen and problem-solving mindset is notable, and she will never bring you what everyone else is doing—especially if you say "let's shake it up!”
Hanna Lamb, Advisor to B2B Executive TeamsAre you my ICP?
You’re a growth-stage B2B SaaS leader who needs design to pull its weight. You’ve got a clear direction, brand foundations, and you’re ready to move–like yesterday.
You’re not looking to hand-hold a junior freelancer or lock in with a full-size marketing agency. You’re looking for a collaborative partner who can plug in quickly, flex with shifting priorities, and design for ROI.
If that sounds like you, we’ll probably work well together.
Because your current designs aren’t bad,
they’re just underperforming.
B2B SaaS Brand Design Studio That Drives Revenue
Paulsen Studio helps SaaS companies turn every visual, from brand systems to in-person events, into conversion-focused assets that accelerate adoption, shorten sales cycles, and fuel measurable growth.
About Beth Paulsen
Beth Paulsen is the founder and creative lead of Paulsen Studio, a B2B SaaS brand design studio that helps tech companies turn brand, product, and sales visuals into revenue-driving assets. She specializes in conversion-focused brand design, strategic brand refreshes, and sales enablement design for SaaS and startup teams, translating complex challenges into clear, actionable, and impactful design solutions.
Enough about work, here’s the human side:
If you join a discovery call, there’s a decent chance you’ll hear a little red dirt country humming in the background, or catch sight of my meticulously color-coded bookshelf.
When I’m not designing, I’m usually rucking up a trail with a weighted pack, or wandering through the cool quiet of a modern art museum…depends on the week. I’m at home in both rural Montana and downtown Los Angeles, and that duality shows up in my work, too: thoughtful, grounded, but never afraid to push into the unexpected.
Clients often say I make complex projects feel simple. But that ease doesn’t come from a solo talent show, the best creative work happens in collaboration—where ideas stretch, shift, and land somewhere bold and effective.
If that sounds like the kind of partnership you’re after, I’d love to hear what you're building.
Let’s work together
Don’t worry, I don’t have an automated nurture campaign or AI chatbot set up yet, so you’ll hear straight from me.