About

Good design gets attention.
Great design drives performance.

Founded by designer Beth Paulsen, Paulsen Studio partners with growth-stage B2B SaaS companies to turn design into a performance tool—where every visual touchpoint converts, scales, and drives measurable results.

Through thoughtful, hands-on collaboration, Beth helps marketing and product teams turn complex ideas into clear, effective design systems that convert, scale, and align teams around a shared story. From brand launches to campaign design to ongoing creative partnerships, each project is built to perform.

Paulsen Studio works with clients across SaaS, fintech, healthtech, e-commerce, edtech, and more—seamlessly integrating with remote teams and adapting to how they work best.

If that sounds like the kind of creative momentum you’re after, let’s build something together.