Creative Leadership Stories
As B2B SaaS companies scale, brand and creative systems can fall behind. These stories offer practical guidance on brand refreshes, conversion-focused design, and sales enablement strategies that help marketing teams move faster, communicate value clearly, and make an impact—sprinkled with personal insights from Beth Paulsen.
Waiting for Baseball, Designing Something Better
Sometimes the best design isn’t flashy, it’s a simple system that solves a real problem and actually works for the people using it, like baseball fans.
Creative Strategy for a Fortune 500 Market Expansion
Navigating strict brand guidelines, we helped a Fortune 500 company launch a bold ad campaign and break into a new market.
Transforming a SaaS Brand to Unlock Growth and Acquisition
By rebranding and scaling content, I boosted organic traffic by 80.9%, accelerated sales cycles, and helped position the company for a successful acquisition.