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PAULSEN STUDIO
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Insights
Portfolio
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Home
Insights
Portfolio
Contact
Waiting for Baseball, Designing Something Better
Design Thinking Beth Paulsen 3/25/26 Design Thinking Beth Paulsen 3/25/26

Waiting for Baseball, Designing Something Better

Sometimes the best design isn’t flashy, it’s a simple system that solves a real problem and actually works for the people using it, like baseball fans.

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Creative Strategy for a Fortune 500 Market Expansion
Case Study Beth Paulsen 9/16/25 Case Study Beth Paulsen 9/16/25

Creative Strategy for a Fortune 500 Market Expansion

Navigating strict brand guidelines, we helped a Fortune 500 company launch a bold ad campaign and break into a new market.

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Transforming a SaaS Brand to Unlock Growth and Acquisition
Case Study Beth Paulsen 9/12/25 Case Study Beth Paulsen 9/12/25

Transforming a SaaS Brand to Unlock Growth and Acquisition

By rebranding and scaling content, I boosted organic traffic by 80.9%, accelerated sales cycles, and helped position the company for a successful acquisition.

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