Creative Strategy for B2B Marketing Leaders

Great B2B design shortens sales cycles, builds brand trust, and makes every marketing investment work harder. These stories offer practical guidance on how to get there, from brand strategy to AI and creative judgment, with honest takes from Beth Paulsen.

Beth Paulsen 4/15/26 Beth Paulsen 4/15/26

The Real Risk of Hiring a Freelance Designer for Technical Work

In technical industries, the cost of getting it wrong isn't just aesthetic, it's credibility.

Beth Paulsen 2/18/26 Beth Paulsen 2/18/26

Iterative Design Practices That Boost Marketing Performance in B2B SaaS

By embracing iterative thinking, marketing leaders can reduce revision loops, collaborate more effectively, and lead creative that drives results.

Beth Paulsen 10/31/25 Beth Paulsen 10/31/25

The Hidden Context That Makes or Breaks Design Feedback

Sometimes more communication isn’t enough; design feedback breaks down when teammates see the same problem through different lenses.

Beth Paulsen 10/21/25 Beth Paulsen 10/21/25

The Questions That Matter When Hiring Designers

When hiring designers, it’s not about the tools they’ve used, it’s about the strategic impact they can bring to your business.

Beth Paulsen 9/11/25 Beth Paulsen 9/11/25

The “Boring” Design Work I’ll Never Give Up

People may call SaaS design boring, but for me it’s the ultimate creative challenge: solving complex, invisible problems that drive real impact.